Verse 4.26: Some of them sacrifice the hearing process and the senses in the fire of the controlled mind, and others sacrifice the objects of the senses, such as sound, in the fire of sacrifice.
We are bombarded by sound. It's sad to say, but it's actually hard to find a quiet place these days because the environment is filled with pings, ring tones and email notifications!
With so many competing sounds vying for our attention, it's no wonder that people are finding it harder and harder to focus. There are just too many things that are "calling us."
Interestingly, the process of bhakti yoga begins with hearing. Not distracted hearing, but focused and attentive hearing. After all, hearing is one of the most powerful ways by which we can learn.
The challenge that many of us face is that it's all too easy to forget to about the soul within. Its cries for attention and need for care get drowned out by all the external noise.
This is one of the biggest obstacles the modern yogi faces.
The way to overcome it is by making a sacrifice - the sacrifice of looking within and ensuring that time is made to hear about the needs and interests of the soul. This type of sound vibration is what gives energy and inspiration. In fact, setting aside dedicated time everyday to engage in such hearing from great bhakti texts as the Gita provides the necessary strength to deal with all the other sounds that constantly surround us.
It's a small sacrifice, but one that will bring great results.