Verse 3.39: Thus the wise living entity's pure consciousness becomes covered by his eternal enemy in the form of lust, which is never satisfied and which burns like fire.
Very often readers of the Gita pose this question: "If I'm an eternal soul which is always blissful and full of knowledge, then why don't I experience those qualities?" It's a great question and one which is answered here today-
When the pure consciousness of the soul is covered by lust, the soul forgets who it really is.
This lust is what causes us to feel empty and lonely. As a quick reminder, lust is the negative transformation of love and compels the covered soul to seek enjoyment in all that is temporary. That search for pleasure outside of ourselves in temporary material things is what often leads to great frustration.
Makes sense if you think about it. If we are eternal, then how can we be satisfied by impermanence? It just doesn't work.
The thing is, although the soul has forgotten its eternality, its inherent pleasure seeking characteristic still remains. That's we continue to try to seek eternal happiness despite all our failures. In fact, it is this lust which continues to burn within us and fuels our desire to keep trying to find that pleasure - just in all the wrong places!
That's where the Gita provides the solution. The Gita doesn't promote that we just ignore our inherent nature to desire pleasure. Instead, it teaches us how to transform our lust into its original state of love. Specifically, it teaches us:
We're searching for pleasure in the wrong places.
See the difference? The search still remains...it's just that it becomes transformed. Instead of seeking pleasure in the temporary, material world, instead we are directed to seek pleasure in that which is eternal - our relationship with the Supreme.
It is this relationship which will revive our pure consciousness and which will transform all the lust in our heart to pure love.